Do you know the value of influencer marketing? Maybe we should start with this first: What is this “influencer marketing”? Ana Hoffman [excellent writer] of Big Web Traffic For Small Budgets: “Simply put, influencer marketing is the process of identifying, targeting, and connecting with individuals that have influence over your target audience rather than trying to reach that audience all on your own.” Find the people who are your links to your audience. Build relationships with those people.

Be On Top of Your Game

Interesting thought: YOU might have the exact skills an influencer needs. Keep your eyes peeled. Look for opportunities and take the initiative. The returns can be big.

A while back, Hoffman announced the launch of her new website, and needed a logo. A reader and subscriber recognized this, and sent Hoffman a note saying “I’m not a designer, but you get the idea,” with an attached image for a logo idea. Hoffman was impressed and thankful for the timely contribution.

Listen and Observe Well, Then Show Expertise

Hoffman follows Google’s John Mueller. One occasion, as part of her routine, Hoffman immediately reported the news in a Google Plus post. Mueller chimed in the post shortly, clarifying information and asking if someone would be willing to write a post discussing this new topic. MaAnna Stephenson answered within minutes with the simple “I can do that +John Mueller and have the graphics from several site audits to back it up.” Stephenson had the entire post written and published that hour. Now that is making yourself memorable.

Do What No One Else Does

When Hoffman published her “Be Memorable” post, Martin Shervington left a comment that stood out from all the other “great-post-here-is-my-link” responses. He said “Good stuff. I am even doing a 301 redirect on one of my PYB posts to this one as it is much better.” Martin offered to redirect his own article to Hoffmans because it benefitted his readers. Hoffman took notice.

Ask Permission

“Everyone loves to be linked to,” shares Hoffman. Isn’t the goal of what you do “to create content that is worthy of earning those links”? Asking permission isn’t silly, its effective. The general request could go like this: Hi [name here], Hope you are well. Your ______ is the best I have seen. You do great work. I’m working on a piece I plan to publish at ______________ and want to get your OK to use your ________ as an example of ____________. (See attached example image.) Could I link –or– could I use ________? Thanks. [your name]

Asking permission is multiple-effective. First, your politeness is noticed. Next, your respect is appreciated, and it also says a lot about you. Last, you draw attention to your own work “without asking them to actually share it,” confides Hoffman.

Link and Add a Helpful Tip

Hoffman was writing about all the Periscope Buzz, as were many others. Mark Alves found one conversation, linked in Hoffman’s tutorial, AND mentioned Hoffman, along with adding a great and very helpful tip of his own. What did Hoffman do? She added Alves ‘ tip to her tutorial, with a link back to Alves (of course).

Share a Post In a Unique Way

Thinking outside the square is exactly what Ileane Smith did when charing images from one of Hoffmans interviews. Smith combined screenshots of different flattering facial expressions and noted on the side “Ana Hoffman is being interviewed on a live Hoa by Thomas hanna! Can you see how happy he is to have her on the show?” Dennis Seymour shares Hoffman’s weekly “Skinnies” posts by taking a snapshot of the Skinnie showing on his laptop, with various coffee mugs and some other interesting tidbit, like a yummy breakfast morsel or a book. The images each say, “I look forward to this and savor it just like I’m enjoying this chocolate cheesecake.” Communicating that Hoffman’s posts are like dessert… Hoffman notices.


When No One Else Posts, Leave Something Meaningful

Hoffman follows a favorite writer of hers, Martin Beck. One particular post got no response, so Hoffman took a moment to tell Beck how much she enjoys his writing style, and a point from the post she appreciated. Short banter with Beck ensued, leaving the experience positive for both.

Good Old Fashioned Thank You Note

Saying thank you is well and good, but if you get a thank you from Adrienne Smith, you’ll notice something. Regardless that Smith thanks each person who shares her Twitter posts, each one feels like they are the only one sharing her article. “She takes the time to treat others well,” notes Hoffman. “Saying ‘thank you’ is powerful.”

Make Other People Look Good

When I started using Periscope on Twitter, Michel Reibel didn’t just take a screenshot and post it. “He told me he was taking a photo and asked me to smile…” writes Hoffman. His post on Google Plus with a tag was more influential because he not only said something positive, he made sure Hoffman looked good. He made sure she knew the photo would be there, and he added a nice touch with a heart-image embellishment. Yes, we take notice when someone shares our picture, but how much more will that image get shared when the subject is happy with it? Hoffman: “That’s how he made sure I wouldn’t forget.”

Compliment Sincerely

“Everybody loves a little flattery, but only when it is genuine and appropriate,” explains Hoffman. “Sincerity makes friends.” It often starts with a thank you, but if you pursue it a bit, the compliment has even greater effect. Follow up and engage a little deeper. Tag where appropriate and really mean it.

Show You Care

It’s great when someone shares your blog, post or comment, but when someone tells you why they are sharing it, that is a step beyond. Says Hoffman, “It tells me that what I do is helpful and why. It only takes a moment, but it definitely earns my attention.” Tell them they are great AND promote them while you are doing it.

“Relationships online are not all that different from relationships in the real world,” shares Hoffman. “If you want to get noticed, take the time to be valuable. Be creative. Make the person feel special. Find ways to help them. And there in the mix, you may just discover your Wozniak.”


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