… is the title of an actual book published in 1982. David Holland’s LinkedIn article uses this title too, (along with a link to the book) to illustrate just how important attention-grabbing headlines are. We’ve heard a lot about the content-content-content push on our quest for better marketing. Remember that your content, no matter how great, will get buried quickly without the first shout being a good one. Holland suggests using tactics like sensationalism or polarization (among other tools). Do take care, however, that your readers have satisfying content. No one wants to leave hungry when your title advertised a feast.