You have a mobile app for your business. No? Okay, so it’s in your plans to develop a mobile app for your business. No? You need a refresher! Read here about why every business needs a mobile app.
“But my business has nothing to contribute through a mobile app,” you say. Well it’s true that you don’t want just an app-business-card. People aren’t interested in those. But that’s not why your business needs an app. An app is a way to help people accomplish something while having fun, and while thinking about your brand the entire time. If you don’t know what kind of app to create, you aren’t thinking hard enough.
Here Are Some High-Five-Worthy Examples
What kind of app can a toilet paper company create? Charmin answered the call, and not only is it helpful and interesting, I almost can’t do without it. This app helps the general public while keeping the brand name in front of everyone viewing it.
This is the Charmin Sit or Squat app. “This app is useful for anyone who travels and is looking for the nearest clean public restroom,” writes Kristi Hines of KissMetrics.
You getting any ideas yet? Here is another example. What kind of app can a pet food company make? The Purina Petcentric app helps you find pet friendly places when you travel. For fun, you can also watch “pet videos, look at cute pet photos, and read the latest pet news stories,” notes Hines.
Phoenix Children’s Hospital has a mobile Car Seat Helper app. Parents now find it easier to keep their children safe while driving.
So let’s get creative with this mobile app thing. We are going to make it useful to our target market customer base. Hello growth and marketing results!
QR Code Ad
QR codes are a good way to advertise your app. Put the code on your website, business card, post card mailers, emails, receipts and the front window. Valpak has an entire page of their website dedicated to advertising their app via QR code.
If you are thinking about advertising your mobile app, be sure your ads are placed on mobile devices. Check out Google’s mobile ads to target the audience you want.
Advertise your app on social media channels. “Personally, I’m a fan of social advertising. It allows you to target people specifically by demographics and interests,” explains Hines. “So, if you know the most likely users of your mobile app, you can make sure they are the only ones who can see and click on your ads. With Facebook ads, you can get pretty specific.” A highly targeted audience means lower advertising costs to you and higher returns for the effort.
“When it comes to marketing your mobile app, you can post on a variety of blogs,” says Hines. “You can post on blogs related to the niche your target audience would be most interested in reading. And you also can post on technology blogs about mobile devices. The key is to aim for blogs whose audiences would be most likely to download your app.
When doing guest blogging, posts shouldn’t be promotional, but you can gear topics so that by the end readers are naturally ready to check out your mobile app. Then make your author bio “as enticing as possible and by linking to your app’s page on your website, iTunes, or Google Play. Also use call to action wording such as ‘Download our mobile app today.’” (Hines)
Why not get assistance? There are some good agencies out there who specifically work with mobile app marketing. Here are a few from Hines:
- Appspire.me – specializes in getting your app the most quality users possible. Many of its clients went from a few downloads per day to hundreds.
- Appency – is the global leader in mobile application marketing. It provides a full range of marketing services, from branding and consultation services to managing your launch and long term success with PR, social marketing, paid media management, and more.
- Appular – has unrivaled Marketing, PR, Media Buying, Consulting and Social Media services and solutions that are constructed exclusively to give your projects the absolute best chance for long term success.
Image and Content Source: https://blog.kissmetrics.com/how-to-market-your-mobile-app/ and http://www.bluecaribu.com/mobile-app-marketing/