What experience do you provide your customer? Considering all the resources you invest into marketing, are you investing in the marketing tool that builds the greatest connection and loyalty, your clients and customers experience with you? Or are you bringing them in the front door only to have them run out the back door?
Step back a moment and consider that the following steps (Nod to Sally Hogshead). They are likely easier to create for your clients and customers than you might expect:
How can you make your business interactions…
- Simple to do
- Immediately beneficial
- Virtually free
- Rewarding for both your customer and your employee
Admit there is power in the humanity: The simple and profound story of turning surgery into a play date for a little girl found here at http://www.howtofascinate.com/blog/bid/205225/The-magical-bubble-parade