“It is amazing how easily someone can dig themselves into a hole. Yet when the same person is expected to move the same amount, as a mountain, they say it cannot be done. And that is what separates success and failure.” –Amy Jane
When it comes to marketing, so many never take the care to do things right the first time. Because they don’t, they often end up spending a lot more time, money, and resources to do things over AFTER the hole has been dug.
Point is, as a business person you are moving something every day. Putting your work shovel into one mound-of-possibility or another. You are moving, sifting, dumping. The same amount of time yields same amount to dirt moved. So what results do you want? You can move one pile of dirt back and forth, ending up with little or no notable results. You can dig down, creating a big chasm of difficulty and problems. Or you can move that mountain.
You, an entrepreneur, have a lofty goal. It is daunting. The view from the bottom, looking up to the top is overwhelming. So why try?
John O’ Leary is a great resource on the important questions we ask ourselves. Here are the three biggies: “Why me?” “Who cares?” and “What’s the point?” The difference is in HOW you ask the question. What lens are you asking from? Are you a victim, or a victor?
Dang it! Why does this always happen to me? Me again! Who am I to think I can do this? I’m not anybody special. Folded arms. Why do I have to do this? Who cares about what I do? I’m not important. This is hard. Why even try?
Wow. I get another day to see, hear, see, and make a difference. Why do I get to work? Why do I live in this country? Why am I so lucky? Why me? I’m going to make the most of every moment. Who can I make a difference to today? Open heart. Who cares? Who cares if life is difficult- It’s worth it! It’s worth fighting for. Who needs me? How can I help who ever is around me? What’s the point? What is my mission, greater than self?
“When you know your why, you can endure any how.” –Viktor Frankl
WHY YOU WANT TO LOOK UP
Renowned body language expert Kirk Duncan tells the story of a business that hired him to help during a crisis. Invited, he attended a board meeting with all the company leadership. All were stressed, heads hanging low with burden, wringing their hands, and murmuring to each other about how they didn’t know what they were going to do. They were in a very big problematic hole. After being introduced, Mr. Duncan asked them to start with one thing: Everyone was to look at the ceiling, keeping their heads up, for five minutes. Needless to say, there were protests. “We hired you and are paying you a lot of money, Mr. Duncan,” They said. “Exactly,” he answered, “So shouldn’t you at least make some effort to do what I’m recommending?”
Soon they all sat quietly, staring up. Before the first minute was up, someone spoke out. “What do I do if I have an idea?” and then started trying to scribble on a paper while keeping eyes and head focused upwards. Someone from the other side of the room piped up. “What idea do you have?” They started talking and someone else said “I just had a similar idea, but what if we…” So the room began to hum with possibilities and resolutions. In body language terms, if you are looking down, you are focusing on the problems. If you are looking up, you are inviting solutions. Physiologically, you are sending blood to different parts of you brain, providing greater focus and capability to that area. There are a lot of benefits to looking up.
Of all the many things that lead to the hole they were in, the business and it’s leaders had forgotten to look up, to keep their focus on that mountain.
It’s still overwhelming. Here is where many business leaders look for short-cuts when staring up at that mountain:
- They quit. They start defeated – which means they don’t really start. Which also means they are visionaries, but not really entrepreneurs. Entrepreneurs work, and make progress.
- They go random directions rather than aim for the top. Throwing your self into it without a plan is a very bad idea. If you have no goal, you are “going nowhere fast.”
- They start running up the path but are unprepared. How far are you getting without the right tools and resources? How far can you get alone, vs. with a solid team?
- They make some plans, but aren’t thorough. “If you fail to plan, you plan to fail.” Are you rushing? Red flag. Are you cutting corners? Overlooking details? How often are you saying “I don’t have time for that.”…? More red warning flags that you are digging holes and caverns rather than moving mountains.
- You have great plans and a great team, but get hit hard by an unforeseen circumstance. Are you going to quit, or regroup and keep going?
How complete is your business plan and ongoing planning process? If you don’t have time for that stuff right now, how much time do you have to do it over? You getting this? How much time will it take to do things over?
When it comes to your social media and online presence, most business owners are not experts. That’s perfectly okay! You have a business because you are good at that service or product. But in today’s market, your business must be strong online. Get educated, and get yourself a good support team.
Here are some Social Media and Online mistakes that you don’t have to dig your self into:
- No social media. No one will know about your business, and then no one will buy from your business. Social media is great because it has a low cost to start. It does have a higher time commitment for care and upkeep. Streamline and be efficient, keeping your eye on the true goal of customer loyalty and engagement
- No email contacts, lists and no regular contact with your audience.
- One-sided social media. Only outgoing posts, not interactive. Endless repetition and uninteresting stuff can push people away, not draw them to you.
- No branding or attention to design. Many businesses are unintentionally hurting their brand by trying to handle their marketing ‘on the go,’ without paying too much attention to branding guidelines and consistency with their marketing materials.
What is the mountain you need to move with your business? What is your plan? Are you complaining about the difficulty, or grateful for the challenge and opportunity? Are you taking short-cuts? How much time do you have to do everything over? Are you going to dig holes, or move mountains? Personally, I’d rather move mountains.
See the Instagram Post that inspired this article.
Feature Image Source.