Well actually, I can understand a great deal about what you are probably thinking and what you are going to do, based of some good ol’ psychology. Having a pretty good idea of what someone is thinking — and what they will do — is important for anyone in marketing. Are you a marketing mind-reader?

For fun, let’s clarify the term “marketing” first.

1. Define your audience, the group of people you want to reach.

2. Reach out to them with a message that is specifically for them.

3. Seeking to pull a physical and measurable response from this group through or because of your message.

Wrapping that up with a bow: Marketers do what they do to get their clients, customers, donors or supporters to act. “Click here”, “contact us”, “RSVP”, “learn more”, “purchase”, “visit”, “comment” and many more.

Social Triggers’ Derek Halpern sums it up with three kinds of people who visit websites: People who want to buy what you have, People who never will, and Sideliners. The first two are easy, because they will do what they will, regardless. Now, appealing to the Sideliners? That is where marketers put their time and energies. There are different kinds of Sideliners: the Procrastinators, the Skeptics, the Indifferent ones, and the Worriers. “Your assignment, should you choose to accept it, is to change their outlooks.”

Next post: Defining Procrastinators, the Skeptics, the Indifferent ones, the Worriers, and what to do about them.

 

Image and Content Source: http://socialmediopolis.com/socialtrax-blog/3127-psychology-influences-digital-marketing-success

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