Being mobile friendly just became a serious consideration for anyone looking to rank in Google after April 21, 2015. According to an announcement this morning on the Google Webmaster Central Blog, they want mobile users to be able to find more mobile friendly content when performing search queries, which completely makes sense to me. Their official statement says:
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.
Want to see how your website stands as is? Head over to Googles Mobile Friendly Test page and find out for yourself.
They will also be tailoring search results do display relevant indexed mobile apps (for users that are logged in) to further help users find what they are looking for.
This is nothing but good news, and they are even warning publishers of web content that they should update their websites and get them ready for more enhanced mobile browsing. So if you don’t know that your website or blog are mobile friendly, you can find out now, well ahead of time, and then get ready for increased targeted search traffic!