How many times have you read that you will get X-number of subscribers when you do X-magic steps? And it’s all easy, right? This post is on building your subscriber list. “Get 1000+ subscribers” is great and all, but if this is only a numbers game for you, then your numbers are likely to be hollow. You probably aren’t going to keep those precious seed subscribers unless their being there is on more personal level of importance to you. Remember you are working hard not just to “get” them, but also to “keep” them.
Well, you want your business to experience success, grow and help people. You are working hard to put everything into place to support that business, with the structural framework as well as the visibility it needs.
Visibility. Reaching and engaging the people who need what you have to offer is about as important as breathing, when it comes to the life of a business. What are you doing to connect to people? What are you doing to connect to the right people for your business? Social media is invaluable. Still, there is a better way to reach the people who want to hear from you. And it’s because they have asked to hear from you. Your ideal target audience is: your subscribers. And that means email.
What to email, how and when is critical to keeping your audience, but that topic is so vast we will break it down and cover it in the near future. This post is all about the first steps of earning those subscribers.
Do the Time
How long will it take to get a large number of subscribers? Nilantha Jayawardhana of WoBlogger explains that it depends on several factors like;
- Your niche
- Your audience
- The way you write your contents
- Your blogging expertise
- The strategies you use to build your email list (conducting webinars, giveaways, freebies etc.)
Read 6 Highly Effective Email Subscription Plugins for WordPress for some helpful WordPress website tools.
Landing Page Blue Ribbons
You have done a lot of work to get that click. Once your new potential customer gives you that click, what do you send them to? A landing page. That landing page should not just be “one of your web pages” with a bunch of content. That page needs to be honed. “Landing pages give less distraction to the visitors, hence you will get conversion rate on your email list. Remember; don’t put lots of content on your landing pages. What happens when you use too much of copy on your landing pages? Simply, online readers ignore.” Jayawardhana adds, “Most online people don’t read the contents word to word – they skim. So if you want to get more email subscribers or increase in conversion rates, convey your meat using a short copy. Tell the why they should subscribe to your email list, if they find it interesting, they will subscribe you.”
Andy Pitre of Hubspot clarifies, “Don’t make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on just about every page of your website. Key places to consider are your website’s homepage, the main page of your blog, your ‘About Us’ page, and your ‘Contact Us’ page.”
Give your new tribe members good reason to join you. You don’t get something for free. The best relationships are win-win, so provide a win for them, too. “If you want more email subscribers in less time, give away ebooks, videos, infographics, plugins etc. They should be related to your niche. This will certainly boost your email list as most online readers love to get free stuff in return of their email addresses.” (Jayawardhana)
“Create remarkable email content,” writes Pitre. “Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren’t already on your email list.”
Spread the Word
It is your responsibility to boost your visibility. You can’t create something and expect it to grow on its own. There is no “set it and forget it” with this marketing stuff. Promote with contests via all online resources “…like a free giveaway, and have entrants sign up or submit using their email address. (And don’t forget to promote your contest on social!)” says Pitre. Create Twitter campaigns, add social sharing buttons to your landing pages. Add call-to-action buttons everywhere appropriate and possible.
Encourage current email subscribers to share and forward Include “social sharing buttons and an “Email to a Friend” button in your marketing emails. That way, you’ll gain access to fresh networks, friends, and colleagues who might sign up for your list. At the bottom of your emails, include a “Subscribe” CTA as a simple text-based link so that those receiving the forwarded emails can easily opt-in, too.” (Pitre)
Focus and Differentiate
“Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas,” notes Pitre. “Email recipients are more likely to click through emails that have been targeted at them, so if you create multiple, targeted subscription types, you’ll increase the chance that visitors will subscribe to one of them.”
Does the Frame Make the Art?
Facts are, “8 out of 10 people read headlines and only 2 among them will read the content” – Brian Clark
“It means,” explains Jayawardhana, “…if you don’t care about creating great headlines, most people simply ignores to clicking on them. So, take time to create catchy headlines. Think about at least 2 or 3 headline ideas for each and every post you write. Always ask yourself one question. Is this title worth clicking? This is the best way to write great headlines. If your answer is no, try another title. And keep doing it until you get satisfied answer. Once you learn the art of writing catchy titles, you can use them to boost your email subscribers in many ways (from newsletters to landing pages).” Make the content awesome, and make a headline to match.
EBooks, White Papers, Tools
Use new content to generate subscribers. Pitre continues, “like a free ebook or whitepaper — and require visitors to provide their email address in order to download it. (Need ideas? This blog post lists 23 ways to create lead gen content quickly and easily.)” Then, Create a Pinterest board featuring all your free resources, linked to landing pages for subscribers. Make free online tools and resources available for those who want to sign up with their email address.
Events are a great place for sign-ups. Collect addresses at trade shows and in-person events “like meetups, conferences, hackathons, educational panels, etc., and collect registrations online using email addresses.” (Pitre) Make sure to send a great welcome email, too.
Use direct mail marketing. Host an online webinar. Use paid search ads. Add QR codes.
“These are all examples of things you can start doing today to increase your business’ email database,” adds Pitre. “Many of them are not complicated or difficult to implement. The key is to attack email list-building from as many angles as possible. As you grow your email list with fresh, opt-in contacts, you’ll be able to nurture them with offers that allow you to convert early-stage leads into sales-ready leads.”
Image and Content Sources: http://www.woblogger.com/incredible-ways-to-get-your-first-1000-email-subscribers/, http://blog.hubspot.com/blog/tabid/6307/bid/32028/25-Clever-Ways-to-Grow-Your-Email-Marketing-List.aspx, https://blog.kissmetrics.com/5-digit-email-lists/, and http://www.spiceworks.com/marketing/15-ways-to-grow-your-email-marketing-list/