Freaking Out About Google Ignoring Your Site Over Mobile Friendliness?

So a little over a week ago I wrote a blog post about Google’s big announcement letting the world know about mobile search results offering ranking preferences to websites that are mobile friendly. I thought it would be useful information to spread especially since Google was actually warning us. How often does that happen? To say that it is rare would be a generous overstatement. It has been amazing to me how absolutely freaked out people seem to be. I’ve been getting private messages and inbox contacts about it, and instead of answering everyone individually, I decided to make a quick YouTube video about it. The key takeaways are this:

  • If mobile users are your primary audience when it comes to your website, and it isn’t mobile friendly, Google isn’t your problem, your website and behind-the-times accommodations (or lack thereof) is your problem. You need to be catering to your users.
  • If you don’t know if mobile users are a big part of your website user base, you need to install Google Analytics and figure that out, and make accommodations accordingly.
  • If you don’t know how your website looks on various mobile devices, take the time to figure that out and have your web developer make the necessary adjustments.
  • If you pass Google’s mobile friendly test, that means they approve of your site, but that doesn’t mean your job is done. Go make sure the user experience on all devices is what it should be. A good way to determine that, is to look at your conversions. Are your mobile users converting? If not, make some changes.

Leave a comment below if you have specific comments or questions and I’ll be happy to guide you with my stark opinion and personal experience.

If you want to see how mobile friendly your website currently is, click here.

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