Talking Less and Listening More

Genuine listening has a positive impact on your brand. It says a lot about your business, and a lot about you. Given the barrage of noise […]

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We Are Too Self-Absorbed

We are often consumed day-after-day in our own corner of the world, because as business leaders, it is our responsibility to ensure the stability and growth […]

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The One-Size-Fits-All Approach

… will be a laughable concept in the near-future when obtaining and keeping customers. If it isn’t already. The marketing future’s core “battelground” will be in […]

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Marketing Fluff vs. Real Stuff

Counting Facebook “Likes” and “Shares” as measures of marketing success? But have you identified the real influence behind the likes and shares? Can you measure the […]

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“What’s the ROI of Your Mother?”

…answered Gary Vaynerchuck when asked how to determine the ROI of social media. Is social media for your business important? Yes. Valuable? Critical for your business? […]

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(Optimization) Lies You Want to Believe

“Is what I’m doing of actual value, or is this just the easy thing to do?” How often do you ask yourself this question? Considering most […]

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The Best From the Marketing Info Fire Hose

How do you recognize good marketing information? You have likely noticed the fire hose of information available. So what is worth applying to your business? If […]

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Risky Attraction

No snake oil salesmen here. “Life itself is a risk, and sometimes it takes even more risk to make life and business more successful.” Niel Patel’s […]

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