Video Marketing With the Midas Touch

Brand managers are rushing to produce video. No wonder, as other trends come and go, online video marketing is constant and growing. However, when it comes […]

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Converted: I Believe!

Devoted to ensuring your website has a high “conversion” rate? Who doesn’t want a visitor to become a customer? (Rhetorical question.) The goal is always to […]

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An EU Court Rules on Your Brain’s Capabilities

…and it’s not flattering. Can you tell the difference between “Sky” and “Skype”? The court doesn’t think you can. You poor brain-limited common person who is […]

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Instagram Cred

Do not ignore this photo-based social media corner in your marketing.  “Intsagram has edged out Facebook and Twitter in terms of prestige among young users.” Instagram […]

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Start With the Why

“Start by explaining the why of your business and you’re more likely to earn loyal fans (ideally, the kind who buy things).” Simon Sinek’s book, ‘Start […]

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Rockin’ Marketing Campaigns

“If you become popular it is always because of the worst aspects of your work,” Hemmingway declared. So is popular best? Maybe effectiveness is a better measure. […]

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Next Gen Loyalty and Your Brand

We have a powerful up-and-coming generation, and brands “doing it right” have great potential for winning life-long customers. IF they do it right. Want your business […]

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The Best Story Ever… Yours!

“Eat and Get Out,” is the motto of Ed Debevic’s opposite-of-sweet-service restaurant. Full-on attitude here is the magical charm that “keeps customers coming back for more […]

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