052815MarketingForGood

Marketing for Superheroes

Consumerism and ethics. Think the two don’t need to be juxtaposed? Can brands ignore “marketing for good” or treat it “simply as a cosmetic PR exercise”? […]

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052515_genz

Most Progressive, Conscientious & Connected Generation

Meet Gen Z. “Ethically minded”, “digitally savvy” and more inspired by activists like Malala than pop singers like Beyonce, reports The Innovation Group by J. Walter […]

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052215-Content-Preferences-Survey-2015-1024x579

Future-Growth-Progress-Ready

2015 Content Preferences Survey Into statistcis? I’m not so much either. But these numbers are just cool. Want to know where advertising, marketing, and better business […]

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052115_SEO-Design_t

SEO Invitation & Website Design Party

What is more important, design or search engine optimization (SEO)? I’m all for asking stupid questions, and here’s and answer for this one: “Design vs. SEO” […]

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052015-Bitlink-data

Bitly Takes Bigger Bites

…And it’s tasting good to marketers. Heard of Bitly? If you haven’t, you’ve definitely seen them. Unless you live under a rock, i.e., don’t use a […]

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SykscapeJApffel081901

Marketing From The Other Side

Are you a marketer who is comfortable in your own zone and culture? Like the status quo? That’s unfortunate, because your marketing skills are growing dull. […]

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051815_FourElementsBusinessesOverlookWebsite

I Trust You

Trust and credibility are the key elements buyers want from their vendor’s websites (Huff Industrial Marketing and KoMarketing 2015 B2B Web Usability Report). How many websites […]

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Marketers Ruin Everything

Just ask Gary Vaynerchuk about Samsung. “Marketers just like to market”. It’s your basic cycle: 1. Grab someone’s attention, 2. Tell them your story, and 3. […]

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