Tag You’re It: Google Tag Manager

Google Tag Manager “Fast and Flexible Digital Marketing” has been around for 3 years. Have you heard of it? Do you use it? If you have […]

Read more

Exclusive 2015 SEO Client Case Study

I have a really exciting client case study to share with you. We’re talking about the combination of search engine optimization, social media, and public relations […]

Read more

Consumer-Centric Strategy

In Paris yesterday, CEO Alexander Ricard (of Pernod Ricard ) announced to his company “We’re no longer specifically loyal to one single brand, but to a […]

Read more

Content People Love To Share: Yours

“Lookuphere! Lookuphere!” I don’t mean the ¡Three Amigos!, I mean the purpose of content marketing. Content marketing is attracting attention, turning it into engagement, which leads […]

Read more

On Target: The Right Customer

“But my audience is everybody!” The more potential customers, the better, right? Uh, NO. If your approach is “everyone”, then you have not done near enough […]

Read more

Crushing It Online With Press Releases in 2015

In this particular video, I brought on an expert to talk about press releases. Doug Brown is from newswire.net. We work with Doug a lot. We […]

Read more

Loyalty Marketing Tool: Live Streaming

One-fifth of marketers are planning on using live-streaming apps like Periscope and Meercat in their campaigns this year (Greenlight Research). Are you? Launched only 8 weeks […]

Read more

Unforgettable PR

How does one even begin to create unforgettable PR? Why don’t we start with some goals: Would you like to handle interviews with greater confidence? Perhaps […]

Read more