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I Can Read Minds

Well actually, I can understand a great deal about what you are probably thinking and what you are going to do, based of some good ol’ […]

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An EU Court Rules on Your Brain’s Capabilities

…and it’s not flattering. Can you tell the difference between “Sky” and “Skype”? The court doesn’t think you can. You poor brain-limited common person who is […]

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Start With the Why

“Start by explaining the why of your business and you’re more likely to earn loyal fans (ideally, the kind who buy things).” Simon Sinek’s book, ‘Start […]

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Rockin’ Marketing Campaigns

“If you become popular it is always because of the worst aspects of your work,” Hemmingway declared. So is popular best? Maybe effectiveness is a better measure. […]

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Next Gen Loyalty and Your Brand

We have a powerful up-and-coming generation, and brands “doing it right” have great potential for winning life-long customers. IF they do it right. Want your business […]

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The Best Story Ever… Yours!

“Eat and Get Out,” is the motto of Ed Debevic’s opposite-of-sweet-service restaurant. Full-on attitude here is the magical charm that “keeps customers coming back for more […]

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Talking Less and Listening More

Genuine listening has a positive impact on your brand. It says a lot about your business, and a lot about you. Given the barrage of noise […]

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Making Surgery a Play Date

What experience do you provide your customer? Considering all the resources you invest into marketing, are you investing in the marketing tool that builds the greatest […]

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