Crushing It Online With Press Releases in 2015

In this particular video, I brought on an expert to talk about press releases. Doug Brown is from We work with Doug a lot. We […]

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Loyalty Marketing Tool: Live Streaming

One-fifth of marketers are planning on using live-streaming apps like Periscope and Meercat in their campaigns this year (Greenlight Research). Are you? Launched only 8 weeks […]

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Marketing for Superheroes

Consumerism and ethics. Think the two don’t need to be juxtaposed? Can brands ignore “marketing for good” or treat it “simply as a cosmetic PR exercise”? […]

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Facebook’s Atlas Marketing: Cool or Creepy?

Is seeing an ad for something you want like a magic portal that instantly brings what is needed? Does it make the buying experience easier to […]

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Most Progressive, Conscientious & Connected Generation

Meet Gen Z. “Ethically minded”, “digitally savvy” and more inspired by activists like Malala than pop singers like Beyonce, reports The Innovation Group by J. Walter […]

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2015 Content Preferences Survey Into statistcis? I’m not so much either. But these numbers are just cool. Want to know where advertising, marketing, and better business […]

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I Trust You

Trust and credibility are the key elements buyers want from their vendor’s websites (Huff Industrial Marketing and KoMarketing 2015 B2B Web Usability Report). How many websites […]

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Marketers Ruin Everything

Just ask Gary Vaynerchuk about Samsung. “Marketers just like to market”. It’s your basic cycle: 1. Grab someone’s attention, 2. Tell them your story, and 3. […]

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