When you have an effective combination of social media, search engine optimization, and public relations, you will get synergistic results. Like a great pizza, the combination […]
I have a really exciting client case study to share with you. We’re talking about the combination of search engine optimization, social media, and public relations […]
In Paris yesterday, CEO Alexander Ricard (of Pernod Ricard ) announced to his company “We’re no longer specifically loyal to one single brand, but to a […]
“Lookuphere! Lookuphere!” I don’t mean the ¡Three Amigos!, I mean the purpose of content marketing. Content marketing is attracting attention, turning it into engagement, which leads […]
“But my audience is everybody!” The more potential customers, the better, right? Uh, NO. If your approach is “everyone”, then you have not done near enough […]