Sean Burrows comes from a background in interactive media consulting, web-based public relations, and search engine optimization & marketing.
He is a regular speaker at conventions, college campuses, and private events around the United States.
In 2005, Mr. Burrows co-founded an interactive media consulting firm that grew to a full-service ad agency managing comprehensive online marketing and public relations campaigns; specializing in brand building and reputation management.
By 2017, he’d had enough of the agency life and sought to simplify and specialize. Experience on countless campaigns with a wide array of brands and industries lead to the conclusion that the agency model is rarely the best move for brands looking to make real impact in their marketplace.
“Wall Street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway.”
Sean does consulting and comprehensive strategizing for marketing departments of billion-dollar companies, and angel-funded startups alike.
“The principles of human persuasion are the same, and they haven’t change… they are just magnified as the digital world continues to connect us all in deeper more real-time and intimate ways. You are what you publish, and the modern consumer’s ability to discern genuine messaging is at an all-time high level of sophistication and sensitivity.”
Like all other forms of marketing, sales, and storytelling, Mr. Burrows asserts that content is important, but the context is paramount. His sole focus is to teach and facilitate the necessary steps to help business owners and public personas reach their potential on the balance sheet and in longevity with their growing customer base or audience.
His philosophy in establishing an audience is always relationship based; quality over quantity. “If there is a real relationship with your public, the quantity is just a matter of time. If the quantity is there, but there is no relationship with you public, the whole thing is a gamble.” Ultimately Sean is not partial to tools or techniques, but a clear focus on the desired end result.
“SEO isn’t the answer, and neither is Facebook. Social media agencies are going to sell you social media, SEO guys are going to sell you SEO, and billboard owners aren’t going to sell you ice cream! The key is not in the tools, but in the context. Where is YOUR public focusing their time and attention?”
Sean is also a husband, a father of four, and a sponsored competitive shooter.