Sean Burrows comes from a background in interactive media consulting, web-based public relations, and search engine optimization & marketing.
He is a regular speaker at conventions, college campuses, and private events around the United States.
In 2005, Mr. Burrows co-founded Enliven Group, an interactive media consulting firm that manages comprehensive online marketing and public relations campaigns; with specialties in brand building and reputation management.
Sean’s experience has taught him that the real gurus are business owners themselves. They are the experts, they are the ones in the trenches each day, and marketing agencies aren’t always the wisest choice for large or small companies.
“Wall Street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway.”
Sean does consulting and comprehensive strategizing for marketing departments of billion-dollar companies, and small local startups alike.
“The principles are the same, and they don’t change… they just become more true as the web continues to connect us all in deeper more real-time and intimate ways. You are what you publish, and the modern consumer’s BS meter as at an all-time high level of sophistication and sensitivity.”
Like all other forms of marketing, sales, and storytelling, Mr. Burrows asserts that content is important, but the context is paramount. His sole focus is to teach and facilitate the necessary steps to help business owners and public personas reach their potential on the balance sheet and in longevity with their growing customer base or audience.
His philosophy in establishing an audience is always relationship based; quality over quantity. “If there is a real relationship with your public, the quantity is just a matter of time. If the quantity is there, but there is no relationship with you public, the whole thing is a gamble.” Ultimately Sean is not partial to tools or techniques, but a clear focus on the desired end result.
“SEO isn’t the answer, and neither is Facebook. Social media agencies are going to sell you social media, SEO guys are going to sell you SEO, and billboard owners aren’t going to sell you ice cream! The key is not in the tools, but in the context. Where is YOUR public focusing their time and attention?”
Sean is also a husband, a father of four, and a sponsored competitive shooter.