What is your passion? Is it different from what you’re doing? Is your passion meaningful? More-so than your job? Would you like to turn your passion into your job? Is that even possible? It is – if you believe in it AND if it’s profitable. But why is passion so important in what you do? A business without passion will not grow and will not last. When you are passionate, each project, each service, each person matters. And that’s critical for a business that has lasting depth. It relates to building trust with your audience one person at a time. There is no value in going wide, but going deep is immeasurable. A business is about relationships.

“Now, more than ever, connecting with other people on an authentic level is not only an important skill . . . it’s the new currency for success.”Lisa Marie Platske

Every Day As The Last

After a near death experience, Adam Braun decided to live every day as his last. He devoted his life to service – it was his passion. When traveling in India he asked a young beggar boy on the street what he would want if he could have anything in the world. This child, after much thinking, since he’d never been asked this in his life, said that he would want a pencil. Floored by this, Adam set out to change the world by providing schools and education to children worldwide through his organization Pencils of Promise. “The idea that you can’t change someone’s life is ridiculous,” he said. The idea that you can’t ever reach your goals is also ridiculous. Josh Shipp, who also turned his passion into his profession, said “Talent is given to everyone, but success is given to the dedicated.”


Profitable Passion_Pencils


Dedication is required to make this great transition, as well as other things. Shipp emphasizes comparing what you love to what people want. If people don’t want what you love, there will be no success. But you can always find or create your dream career, but only if it’s profitable.

For a business to exist there have to be at least two things: a product or service, and people willing to pay for said product or service. If what you love to do isn’t useful to anyone else — if it doesn’t create value for other people by solving an obvious and irritating problem or bestowing some desirable benefit — then you’re probably never going to make money doing it. Passion isn’t enough if there’s no business potential.” –Josh Shipp

And there are other factors to take into account:

  • Could you follow your passion/hobby for 20+ hours a week?
  • Do you enjoy teaching others to share the same passion/hobby?
  • Do you like all the details relating to your passion?
  • If your passion needed administrative work, would you like to do it?
  • Would people pay to benefit from your passion?
  • Are there any other businesses in your market?
  • How could you serve this market better?

How Hard Are You Willing To Work With Your Passion?

Do you know everything about your passion? Do you know about its history, business, products, education, tools of the trade, work environments, typical day? Do you know its time requirements to facilitate success, skill requirements, laws related to the job? If you don’t look them up! Challenge your dreams! Braun blended non-profit idealism with business principles he learned through university and working on Wall Street. He started with $25 and he took off. He realized after a time that people would look down on his non-profit passion, because no one ever says “I don’t want to make a profit today.” He changed his company category to a “For-Purpose” Company, where everyone can make a change.

Not Impossible

Mick Ebeling, Honored as one of the Top 50 Most Creative People and a Muhammad Ali Humanitarian of the Year Award winner, uses technology smarts and influence as a film-television-and-commercial producer and public speaker to make a difference in the world. The organization he created is called Not Impossible. His projects include creating The Eyewriter, a device that allows paralyzed individuals to communicate and even create art, only with the movement of their eyes. In Project Daniel, Ebeling brought a special 3-D printer to Sudan to print prosthetic limbs for children in this worn-torn area of the world. He was able to print an arm within hours that only cost $100. ProfitablePassion_Project DanielProject Daniel enabled Ebeling to fly to Sudan to 3-D-print prosthetic limbs and fit them for children of the war-torn region. He then left the equipment behind with trained locals to continue his work, thus creating the world’s first 3-D printing prosthetic lab and training facility. Arms are printed within hours and cost $100. Time Magazine said, “It’s hard to imagine any other device doing more to make the world a better place.”

Money Itself Is An Empty Passion

Many people want to be rich. Some chose a career that is more lucrative. Some spend their time working, and they never get rich. So they blame money for their problems and their dissatisfaction. Some make large sums of money, yet they are left feeling unsatisfied and unsuccessful. Why is that? Could it be that money itself does not provide satisfaction or happiness? Money itself cannot be your passion. Really, it’s not the money itself, it’s what you do with what you have. Money is like food or breathing. It is necessary to survival in society, but it’s not the entire point and purpose of life. Money isn’t the goal. Statistics show in important inverse relationship: that the less companies focus on money and more on the customers, the more money they make.

Dreams, passions, miracles, hobbies, and businesses can all become one if we have the determination and creativity needed.

So what are you passionate about?